Yamaha 6r3-82563-00-00 Trim & Tilt Switch Assy on 2040-parts.com

Five most-watched car ads of 2011

Page views: They're life and death on the Web, and for an automaker trying to make an advertisement go viral, page views and the eyeballs viewing them are what it's all about. This year was big for the top-five viral automaker ads: Volkswagen's “The Force” spot hit 63 million views, while Fiat grabbed 27 million with its Jennifer Lopez song. The Chrysler “Imported From Detroit” Super Bowl ad was next, with 22 million views.

Goodbye Gemballa UK – Hello Merdad & the Porsche Cayenne 2dr Coupe

The 2 door Porsche Cayenne by UK company Merdad What’s a Merdad, you may well ask? Well, a Merdad is not a what, it’s a he. He ran the Gemballa franchise in the UK – rather successfully – but as Uwe Gemballa has gone on an extended African holiday and his eponymous company is in liquidation Merdad had to get a shake on to create his company’s future.

Volvo’s KERS system improves performance and cuts fuel use.

The Volvo S60 with KERS Flywheel (pictured) boosts economy and performance As car makers continue to get bashed by more and more stringent CO2 targets from governments around the world, cleverer solutions are called for to squeeze the best performance and economy balance possible from their products. And Volvo’s new Flywheel KERS system does look promising. Volvo are currently running UK tests of a KERS flywheel system developed by Flybrid Automotive, which takes kinetic energy generated under braking and stores it in a flywheel fitted to the back axle.