Yamaha 90 Hp Starting Motor on 2040-parts.com

Fiat 500L: Now it’s the ‘Fatherhood’ video

Fiat has followed up their viral ‘Motherhood’ video for the new 500L with a new version to balance the gender bias – ‘Fatherhood’. That was because Fiat managed to tap in to the woes of parenthood (or, more precisely, motherhood) with a bit of a hip-hop ditty by a vexed young mother, bemoaning the changes motherhood has wrought on her life. It was a clever bit of marketing to target grown-up lovers of Fiat’s funky little 500, with the family sized version of their favourite car offering solace for a very different lifestyle.

Ferrari video of the next Enzo's HY-KERS hybrid

Ferrari has issued video of its new HY-KERS hybrid system bound for the new Enzo successor due later in 2012. It mates a V12 petrol engine with a brace of electric motors - one to drive the car's ancillary systems like cooling and power assistance, and the larger one to drive the rear wheels. This teaser video doesn't give away any incredible performance figures, but it does afford a glimpse into Maranello's thinking for its new hypercar.

Hyundai i40 / Sonata spied

Spy shot of the front end of the new Hyundai i40 The fact is that Hyundais are rapidly becoming the match of their competitors from Europe and Japan. The build quality is great; the price point is great and they now have some real design flair to them. We reviewed the Hyundai i20 back in January and found it to be a terrific little car.