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VW launches 'Think Blue' campaign to pitch green initiatives

Volkswagen is trying to recreate the magic of its 1960s marketing of the Beetle by bringing its "Think Blue." marketing campaign to the United States to promote eco-friendly driving and green initiatives. The campaign - under way in Europe since last year - launches to coincide with a VW partnership with the Museum of Modern Art in New York City and Tuesday's grand opening of its new factory in Chattanooga, Tenn. VW calls the Tennessee plant "one of the world's greenest automobile factories." " 'Think Blue.' " bears witness to our holistic understanding of sustainability," said Jonathan Browning, CEO of the Volkswagen Group of America.

Play Mustang pinball at the Chicago Auto Show

The Ford Mustang and pinball go together like peanuts and Cracker Jack. The two, far apart mechanically, blend seamlessly to become part of one iconic piece of Americana. Stern Pinball out of Melrose Park, Ill.

Ford collaborates with DIY workshop for Detroit location

Detroit inventors will soon have access to the ultimate do-it-yourself workshop. Having joined forces with Ford, TechShop is scheduled to launch one of its open-access facilities in the Motor City this winter. The facility will provide artists and inventors with machinery they might not otherwise have access to, like sheetmetal equipment, CNC plasma cutters and three-dimensional printers.