Yamaha 90387-06m74-00 90387-06m74-00 Collar on 2040-parts.com

Kia's Forte Super Bowl ad features violent android lady

There's no Jimmy Cliff or Flaming Lips in Kia's Super Bowl ad for the new Forte, but we can't help thinking they're the second company this week to miss out on co-opting seminal New Jersey punk outfit the Misfits' “We Are 138.” While attaching the song to the unveiling of Ferrari's new F138 was a no-brainer from a numerically synergistic standpoint, the track's poppy brutality and ominous query, “Is it time to be an android, not a man?” dovetails perfectly with the rise-of-the-sexy-machines theme of the Kia clip. Clearly, the android in this spot -- portrayed by former Miss USA Alyssa Campanella -- has the upper hand over the poor schnook oiling up the new Forte with his greasy mitts. We can't help thinking the whole ad would've been better if the Misfits' original pint-size vocal dynamo Glenn Danzig had been involved somehow.

SEMA ups scholarship money for car-crazed college kids

The Specialty Equipment Market Association, better known to most of us as SEMA, has announced a hefty boost to its SEMA Memorial Scholarship Fund for 2013: The top student selected now gets $1,000 more for a total of $5,000 toward an automotive-related college education. Other eligible participants in four-year programs get $3,000—last year, they only received $2,000—and two-year students get their funds doubled to $2,000. In the Buckeye State, one lucky student at the Ohio Technical College will get complete tuition coverage, which is a cool $29,400.

Caterham 620R heading for Goodwood debut

The Caterham 620R (pictured) will debut at the Goodwood FoS Caterham may be planning an assault on the mainstream car market with an SUV and a City Car, but it’s not forgetting its roots, with a new entry-level 7 in the mix and now a new range-topping 7 – the Caterham 620R. The Caterham 620R is heading for Goodwood this week for a debut – and consigning the current R500 to the history bin in the process – as the most powerful road going car Caterham have ever produced. The power comes from the same 2.0 litre Supercharged Ford engine as the R500, but in the 620R the wick has been turned up to 11, with 310bhp on offer, enough to scoot the 500kg 620R to 62mph in just 2.8 seconds.