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Peugeot puts RCZ designer on Twitter

Like many automakers, Peugeot is now making conspicuous use of social media platforms as a component in its new car launch campaigns and in order to manage customer relations online. For its new RCZ coupe, Peugeot in the UK has been running a social media campaign under the strap line "It chooses you", with associated Twitter and Facebook accounts – which culminated with a member of the public winning an RCZ last week. For auto designers, there was little interest in the campaign up until last week, when Peugeot put RCZ designer Boris Reinmöller behind a computer terminal and opened him up to a public Q+A session through its Twitter account.

Cadillac ATS coupe bows at Detroit auto show

Cadillac's ATS range grows into an even stronger BMW 3-series/4-series competitor with the introduction of the coupe model, which marks the first time GM's luxury division has taken the plunge into the compact luxury coupe segment. The ATS coupe's 109.3-inch wheelbase is shared with its sedan brethren, but wears a lot of its own bodywork including a unique roof, doors, fenders, trunk lid and front fascia to not only give the coupe its own distinctive look, but to dress the wider track the coupe gets over the sedan. The ATS Coupe will be the first production Caddy to wear the division's new crest when it goes on sales this summer.

Daimler, Ford & Nissan Hydrogen Alliance

Daimler (Mercedes), Ford and Nissan-Renault have formed an alliance to co-develop hydrogen fuel cell technology for a range of new cars. Yesterday, we reported that Mercedes has postponed the launch of their hydrogen fuel cell B Class until 2017 and is in talks with Nissan and Ford to co-develop hydrogen fuel cell technology. Those talks have now turned in to an alliance between three of the world’s biggest car makers.