Yamaha 90890-55822-00 Key #453 on 2040-parts.com

Realization of a Dream - Inside Project M

The appeal of social media is growing rapidly for the auto industry. Sites such as Twitter, YouTube and Facebook give brands the chance to communicate in a much more direct manner than mainstream advertising allows. In the best cases these new forms of media are helping brands, and the individuals who work for them, to build relationships and open dialogue with existing customers and potential future ones.

Dashboard Warning: Study explains what triggers the infamous engine light

Check your check-engine light now--or get ready to write a big, fat check later. As we close out the National Car Care Awareness Month of April, CarMD has released a study about the infamous and irritating little “check engine” light. The results are disheartening.

Spyker confirms new Saab 9-3 coming in 2012

Spyker, Saab’s new supercar-building owner, has outlined its plans for the brand – which include a new 9-3 range – ahead of an extraordinary general meeting on 12 February where it hopes its shareholders will ratify its purchase of the ailing Swedish car company. If it gets the green light, Spyker and Saab will be renamed as Saab Spyker Automobiles NV – though each company will operate separately – and Saab will be positioned as 'an independent performance-oriented niche car company with an industry-leading environmental strategy'.  Up first is the new 9-5 – which will be launched this summer – followed by an Estate version and an Audi Allroad-aping 9-5X. The new Cadillac SRX-based 9-4X SUV will arrive in early 2011, and Spyker is plotting the new 9-3 a year later.