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Honda CR-Z Hybrid by 2010

Honda are bringing the Honda CR-Z Hybrid to market next year, based on the CR-Z Concept from 2007 Honda’s first production Hybrid – the Honda Insight, recently called the worst car in the world – has not been a resounding success. True, it looks better than the Toyota Prius but – and we haven’t driven one yet so we can’t comment from our own experience – it’s not a great car. It has also been eclipsed – after a promising start – by the Toyota Prius, which has doubled its sales in Japan.

Which of these 2013 car ads is your favorite?

The 2014 One Show Automobile Advertising of the Year award finalists have been announced, covering media from broadcast TV to experiential marketing. The One Club teamed up with the Detroit auto show to select their picks for best automotive advertisements in the business. The One Club will be awarding finalists based on five categories: Print & Outdoor, Broadcast TV, Online Videos, Interactive and Experiential Advertising as well as the Public Choice Award.

Kimi Räikkönen to star at Festival of Speed

FORMULA One favourite Kimi Räikkönen has been confirmed as a star guest for the upcoming Goodwood Festival of Speed. The charismatic Finn will be at the famous Goodwood event as part of a wider celebration of motorsport heritage in conjunction with the Festival of Speed’s recently-announced chief sponsor, Shell. As well as bringing F1 racer Räikkönen and supplying the ‘official fuel’ for the event, V-Power Nitro+ premium unleaded, Shell will celebrate the 50th anniversary of legendary British racer John Surtees’ Formula One World Championship victory with Scuderia Ferrari.