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Honda – made in the UK

Honda's new TV ad focuses on its UK manufacturing Car makers have had a torrid time in the last year or so. And the natural reaction has been to cut costs where they can. That has seen a downturn in the advertising budgets available to car makers, which in the end will be self-defeating.

Design Contest: Ferrari 'New Concepts of the Myth'

Automotive design students from all over the world gathered in Maranello this week for the award ceremony of the 'Ferrari - New Concepts of the Myth' design competition. The winners were announced and awarded their prizes at Galleria Ferrari, within walking distance of Ferrari headquarters and Ferrari's Fiorano test track. The coveted prizes are six months of exciting and very demanding work at Ferrari and Pininfarina creative centres, under the leadership of Ferrari's Donato Coco (in Maranello) and Pininfarina's Ken Okuyama (in Torino).

College Exhibition: Royal College of Art Show 2005

For the 18th year Pilkington Automotive sponsored the RCA's Vehicle Design Awards. Leslie Lau won the Best Design Interpretation Award for his Emotive-HYDRO:GEN electric vehicle design, a futuristic look at the automobile which retains the spirit of driving passion. Aimed at the single urbanite and powered by a hydrogen fuel cell, the vehicle also seeks to address issues of recyclability through the use of recycled pulp, most commonly found in egg boxes, in the exterior body panels.