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Senna to be honoured by Gran Turismo

FORMULA 1 legend Ayrton Senna is to be honoured by PlayStation franchise phenomenon Gran Turismo to coincide with the 20th anniversary of his death. May 2014 will see the milestone marked by the inclusion of Senna and one of his cars within Gran Turismo 6, after special instruction from the game’s creator and enduring Senna fan, Kazunori Yamauchi. “There were two things that I learned from Ayrton Senna,” he said at the game’s international launch at the Ascari Race Resort in Spain.

BMW, Daimler experiment with upscale rent-by-the-ride

Two European luxury brands are tiptoeing into car sharing, a radical move for carmakers whose business for the past 100 years has been selling to individuals. German archrivals Daimler AG and BMW AG have launched sharing programs. The automakers say the move was prompted by changing attitudes about car ownership, especially among young buyers, and increased urban congestion.

GM looks to drop some weight with magnesium

Like many Americans, carmakers are on a continuing quest to lose weight. Less weight, which equals better fuel economy without a loss in performance, is a key selling point in dealerships. Weight loss is a key factor for two upcoming launches from General Motors--the redesigned full-size pickups and SUVs, and the redesigned 2014 Chevrolet Corvette.