Yamaha Anode Mercury/mariner on 2040-parts.com

Ford spoofs Cadillac ELR with latest ad

Rule Number One of advertising is, "kick 'em when they're down." Or was that Sun Tzu...or Bone Thugs-N-Harmony? Either way, while Cadillac catches flak for its controversial ELR ad, the above Ford ad with a C-Max Energi is either a shameless ripoff or a smashing riposte. (This, of course, depends on your affinity for European-derived plug-in crossovers.) Instead of a white guy, it's a black lady.

Tesla Model S goes up in price

The electric Tesla Model S – which won’t arrive in the UK until at least late in 2013 – is going up in price in the US and gets a spec change. The Tesla Model S is perhaps, just perhaps, the only really credible electric car so far; a luxury ‘Sports’ saloon car that offers range almost comparable to an ICE car and, it seems, prices that aren’t an awful lot different. That makes it a far more appealing prospect as a replacement for an ICE car than anything we’ve previously seen.

Sergio Marchionne’s Dodge Challenger to be auctioned for charity

Chrysler CEO Sergio Marchionne will auction his personal 2011 Dodge Challenger SRT8 392 at the Barrett-Jackson auction in Palm Beach, Fla. in April. The Challenger is painted in Pitch black accented with charcoal racing stripes hand-laid by SRT designers, and all proceeds from the sale will benefit the United Way for Southeastern Michigan charity.