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New baby Jaguar saloon to be shown this summer

The new small Jaguar saloon out testing in ill-fitting XF camouflage Jaguar has made huge strides in the last few years and is now on the brink of being recognised, once again, as a major force. But so far Jaguar has been producing great cars in not the biggest-selling sectors, but that’s set to change with the new small Jaguar saloon (perhaps the Jaguar XS) which will be first shown this summer ahead of a 2015 launch. The new baby Jaguar will be entering a very competitive market place, taking on cars like the BMW 3-Series, Mercedes C-Class and Audi A4, so Jaguar are going to have to work hard to produce not only a credible car, but one that uses its ‘Britishness’ as its USP.

Toyota and Mercedes-Benz are top global car brands

Toyota & Mercedes-Benz are the Top Global Automotive Brands 2011 Interbrand, a branding consultancy, delivers a report on the world’s brands every year, and in 2011, despite recall woes and the devastation of the Japanese Tsunami, Toyota leads the automotive brands, with luxury car maker Mercedes-Benz just behind. Interbrand uses three measures to gauge how effective a brand is – performance of branded product, the brands ability to secure earnings and the role of the brand in purchasing decisions – to come up with a chart of the top 100 world brands. At the top of the tree are companies like Coca Cola, IBM, Microsoft and Google, but car brands do well with Toyota, Mercedes-Benz, BMW, Honda, VW, and Ford all making it in to the top 50.

(Another) Top 10 Stolen Cars List

We have another list of the most stolen cars in the UK in 2011-2012, this one from online car insurer Swiftcover. And it’s the Land Rover Defender at the top. Who’d have thought it?