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Hongik University wins 2011 Ferrari World Design Contest

Seoul's Hongik University scooped first place honors in the 2011 Ferrari World Design Contest. 50 highly prestigious universities developed designs for Ferrari's cars of the future, and students from the Korean school beat the second-placed Istituto Europeo di Design (IED) of Turin, Italy, in the final while London's Royal College of Arts (RCA) finished in third place. The ‘Eternità', developed by Kim Cheong Ju, Ahn Dre and Lee Sahngseok, was the winning design for Hongik University, while Azerbaijan's Samir Sadikhov, studying at IED, earned him second place with the ‘Xezri'.

New Peugeot 308 production increased to meet demand

Peugeot are increasing production of the new 308 to meet demand The new Peugeot 308 arrived in the UK in January – although it’s been on sale in Europe since last year – and it’s a decent effort from Peugeot. In fact, even though we didn’t think it was the best choice, the new 308 took the European Car of the Year Award at the Geneva Motor Show last week, a decision that’s probably been credibility by the apparent popularity of the new 308. Since the 308 went on sale late last year, Peugeot has managed to shift more than 60,000, so with the new 308 SW (Estate) about to go on sale Peugeot is ramping up production to meet current and expected demand by adding a third shift at its Sochaux Plant, creating 600 new jobs in the process.

Revolutionary seat design offers new possibilities

Lufthansa has introduced an innovative business class seat, the result of five years of development by design agency PearsonLloyd. PearsonLloyd has decided to move away from the conventional technique of placing seats in different directions to allow reclining and has opted to arrange the seats in a ‘V' formation. This does not mean there is any invasion of personal space – far from it, as when passengers lie down their seat's consoles hide their heads.