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Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.

Ford Focus is the best selling car…in the world

It’s a big feather in Ford’s cap and vindication of their ‘One Ford’ global product strategy, which has finally seen Ford realise that the world wants the cars it makes and designs in Europe. Focus sales rose in the US by 40 per cent in 2012 (a market Ford would have declared completely unsuitable for a relatively compact European hatch a decade ago) and China accounted for a massive one in four of all Focus sold, a rise of 51 per cent, making the Focus the best-selling passenger car in China. Not only did the Focus take the best selling car (actually, best selling nameplate), the Ford Fiesta did well to, coming in sixth on Polk’s list with a not insignificant 723,130 registrations around the world.

Nissan 2013 Altima

The 2013 Nissan Altima has made its world debut at the New York International Auto Show. The vehicle's stance is wide and despite retaining the same wheelbase as the last Altima model, it has increased its front and rear tracks by 1.4-inches and deepened the fenders by 0.8-inches each side. A new grille design and seamless bumper are also new additions.