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Nissan ads stray from focus on price

Nissan North America will stray from the discount-deal marketing pitch adopted late last year when a sinking economy kept consumers away from U.S. dealerships. A TV ad campaign that begins on Thursday will tout the loftier messages of safety, quality and performance.

No 4WD BMW M5. But what about the M5 Diesel – the BMW M550d?

No 4WD BMW M5. But is that the end of the story? There have been rumours flying around for a while that the new BMW M5 would get a 4WD option.

Motor industry backs EU membership

MOTOR MANUFACTURERS have given strong backing for the UK staying in the European Union, citing benefits including business links and free movement of labour. A survey by the Society of Motor Manufacturers and Traders (SMMT) showed that 92% of automotive firms believed that staying in the EU would be best for their business, although most wanted to see reforms. The SMMT said its study showed how EU membership benefited the industry, such as access to a single market and funding for research and development.