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Volvo creates Inflatable Child Seat

Volvo is a brand famously associated with safety, so let’s hope its latest effort doesn’t turn out to be a load of hot air: the Swedish brand has come up with a concept for an inflatable children’s car seat. Called the Volvo Inflatable Child Seat Concept, this does exactly what it says on the tin – it’s a child seat that instead of being made of rigid material can be deflated and folded away for easy carriage when not required. On Bing: see pictures of the Volvo Inflatable Child Seat Concept Find out how much a used Volvo costs on Auto Trader Noting that “children’s car seats are historically bulky, hard to move and tedious to mount,” Volvo says its new rear-facing inflatable alternative weighs just 5kg – half the weight of an equivalent conventional model.

Vectra wins US Car of the Year

By Phil McNamara Motor Industry 08 January 2007 02:05 It's enough to make Jeremy Clarkson's hair curl – even more. A US version of the Vauxhall Vectra – the Saturn Aura – has won North American Car of the Year. The car derided by TV presenter Clarkson won the award, following a vote by 49 enlightened motoring hacks.

GM's ad spending nearly doubled in first half, Nielsen says

General Motors Co. nearly doubled its advertising spending in the first half of this year, leading a rebounding auto industry's marketing push, ad-monitoring company Nielsen Co. said.