Yamaha Blaster Rear Shock on 2040-parts.com

Study proves men prefer cars to women

MEN FEEL more emotion when looking at beautiful car design than they do when looking at beautiful women, new research has discovered. To coincide with the launch of its new Concept Coupe, Volvo carried out the study to see exactly what makes men and women tick when it comes to aesthetics. Images of the Concept Coupe, which has been designed to create a much more ‘expressive’ link to potential customers’ emotions, were shown to individuals who were wearing brain activity-measuring equipment in sequence with images of old or ‘ugly’ cars, crying and happy babies, plus images of people traditionally considered to be ‘beautiful’.

Jay Leno drives the Chevy Camaro Z/28

Jay Leno took one of the first non-GM-employee drives of the new Chevy Camaro Z/28 on his “Jay Leno's Garage” web series this week. He talked with chief engineer Al Oppenheiser at his warehouse about what it took to add the famous name to the proud pony car. We first saw the new Camaro at the New York auto show in March.

Toyota talks powertrain plans

After trailing many of its competitors in the recent engine- and transmission-technology wars, Toyota Motor Corp. will launch a swath of powertrains in the next several years, a top powertrain r&d executive said. Koei Saga, senior managing officer in charge of drivetrain r&d, said that Toyota is investing heavily in turbocharged engines, larger displacement Atkinson cycle engines, continuously variable and fixed-gear automatic transmissions, and new hybrid and fuel cell technologies.