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The iconic six-wheel Elf-Tyrrell P34 unveiled: Autoweek archives

The Elf-Tyrrell project P34 six-wheeler remains one of the most radical designs ever presented for a Formula One car. This selection from the Autoweek archives comes from Sept. 27, 1975, when the P34 was revealed by Derek Gardner, chief designer for the Tyrrell Racing Organization.

SPD starts collaboration with VW Group Design on Masters program

Scuola Politecnica di Design (SPD) and Volkswagen Group Design are starting a new five year collaboration program focused on the development of experimental mobility projects for Lamborghini, Audi and Volkswagen. The Milan, Italy-based university is offering eight scholarships to participate to the one year Master Program in Car and Transportation Design, which will take place from 21 October 2010 to October 2011. The university is currently accepting applications from students and professionals from all over the world, with the aim of providing training with the protagonists of automotive design.

1 in 10 men prefer cars to women

Just over 12% of men think that some beautiful cars can look better than women, according to a new survey commissioned by Volvo in collaboration with brainwave monitoring specialists MyndPlay. The study analysed the electronic brain signals of respondents to measure the effect car design has on the human mind – and the results are very interesting… On Bing: see pictures of beautiful car design The most beautiful cars of all time In the interest of balance, women were also asked how they rank an attractive male compared to a good-looking car. The outcome showed one third (33%) of females asked actually rated images of impressive car design higher than pictures of an attractive man.