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Hyundai goes K-Pop and releases an album

Hyundai has teamed up with Korean pop stars to create an album of music inspired by the new i40, New Generation i30 and Veloster. We’ve loved the way Hyundai has moved its products on from  Halford’s special to mainstream credible in quick sticks, and their PR teams have been on the ball too with good initiatives and a willingness to make things happen. But we’re not too sure how effective a new album of music by Korea’s K-Pop stars – inspired, we’re told, by the new i40, New Generation i30 and Veloster – is as a marketing tool.

'Father of the iPod' Tony Fadell joins Autoweek Design Forum

Join Autoweek as we present top designers from inside and outside the auto industry during the 2012 Autoweek Design Forum. This year's event, themed "Designing for Today's Consumer," features presentations by: -- Max Wolff, Design Director, Lincoln -- Clay Dean, Director, North America Advanced Design, and Cadillac Brand Champion, Cadillac -- Peter Schreyer, Chief Design Officer, Kia -- Peter Horbury, Senior Vice President, Design, Geely Group -- Tony Fadell, Founder and CEO, Nest, and "Father of the iPod" The Design Forum will be held at the College for Creative Studies A. Alfred Taubman Center for Design Education in Detroit.

Do you want a tiny James May running round your Smartphone?

James May Science Museum App If you fancy the idea of Top Gear’s James May teaching you science then a new App from the Science Museum is right up your street. Regular Top Gear viewers may remember Messrs Clarkson, May and Hammond taking on ‘Art’ a few seasons ago to teach Northerners how to appreciate galleries. Part of what they did – apart from stealing ’Footballists’ to populate the gallery – was an audio guide for the art gallery tour narrated by James May.