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Chrysler moves design boss Ralph Gilles to lead new SRT brand

Chrysler Group on Tuesday shuffled the heads of its vehicle brands, placing design chief Ralph Gilles in charge of the newly created Street and Racing Technology (SRT) brand while handing his duties as head of the Dodge brand to Reid Bigland. The move is a way of getting all of the automaker's SRT efforts together under one leader, spokeswoman Shawn Morgan said. Gilles, 41, will still be in charge of Chrysler's motorsports activities and the design for Chrysler, Dodge, Ram and Jeep vehicles.

MINI’s Olympic Marketing Masterstroke

BMW has spent £40 million sponsoring the 2012 London Olympics, but it’s a small fleet of remote controlled MINI’s that provide the value. BMW has done all it can to promote its sponsorship of the 2012 London Olympics, and with a spend said to be in the region of £40 million, who can blame them? But it’s not just local shopkeepers and enthusiastic small businesses that are hamstrung by Olympic rules on advertising, the Olympic sponsors are too.

Honda Personal-Neo Urban Transport (P-NUT) concept

By Tim Pollard First Official Pictures 02 December 2009 21:58 You can always rely on the Japanese car makers to invent the craziest names. Honda didn’t disappoint at the 2009 Los Angeles auto show, with the new P-Nut concept car. That stands for Personal-Neo Urban Transport, in case  you were wondering.  It’s quite a different kettle of fish (bag of nuts?) from last year’s striking supercar hybrid concept car shown a year ago almost to the day.