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Land Rover reveals amazing ‘invisible bonnet’ technology

The Land Rover Discovery Vision Concept car will debut groundbreaking ‘virtual bonnet’ technology that uses augmented reality to make the front of the car invisible. The new tech is part of a range of technology features to be revealed on the firm’s New York Motor Show star car next week (16 April). Land Rover Discovery Vision Concept (2014): first glimpse Land Rover Discovery family to grow with new models It uses cameras located in the grille to capture what the car will drive over – and then uses powerful processing software to feed this into a head-up display.

Hyundai enlists London College of Fashion to raise awareness of Hydrogen Fuel Cell cars

The Hyundai ix35 FCEV (pictured) will get graphics from the LCF to promote FCEVs Even though car makers have been playing with the possibility of cars powered by hydrogen for years, it’s only now that an real-world FCEVs are starting to hit the road. Car makers certainly seemed to have made the hydrogen fuel cell a practical proposition for powering cars (although cost is still an obstacle), but that’s just the start of making FCEVs a viable option. Huge amounts of work need to be done to create a hydrogen refuelling network but, perhaps more importantly, car buyers need to understand that FCEVs are viable and that they exist at all.

Kia and NBA extend their marketing ties through the 2011-12 season

Kia Motors America signed a two-year extension of its sponsorship deal with the National Basketball Association through the league's 2011-2012 season. The deal also expands Kia's sponsorship of the NBA to make the brand the official automotive partner of NBA All-Star events and the NBA Cares charity. Kia will also be the title sponsor of the NBA All-Star MVP award, given to the most valuable player during the league's all-star game, Kia and the NBA said in a statement.