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1980s supercars

By Tim Pollard and Ben Oliver 10 July 2008 16:01 Supercars in the Eighties The Italians continued to innovate in the ’80s, but they also came under pressure like never before from a series of supercar wannabes. The Germans fettled the humble 911 Turbo into the race-spec 959, which showed how computers could sport brains as well as brawn. Meanwhile Honda showed the NSX, which became the first contender from the Orient.

Audi to engineer next Porsche Cayenne

Audi will develop Volkswagen group's Porsche Cayenne, VW Touareg and Audi Q7 large SUVs in the future. Currently, Porsche has responsibility for engineering the three models, which share the same underpinnings. The decision to transfer developement to Audi comes after Porsche was chosen instead of Audi to be the lead developer for large luxury sedans and sports cars within VW group.

New Mercedes A Class #YOUDRIVE advert plugs in to X Factor

Mercedes are continuing some innovative marketing for the new A Class with the #YOUDRIVE campaign launching during X Factor. That must have worked to a degree – certainly as far as the Twitter aspect goes – as Mercedes is having another outing with another hashtag – #YouDrive – and a new marketing campaign for the A Class where viewers ’control’ the advert they’re seeing. Mercedes is kicking off the #YouDrive campaign during X Factor next Saturday (5th October) with a three part story featuring the tale of a young music star trying to get to a secret gig the authorities want to close down (Germans advocating the defying of authority?