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100% TobeUs: 100 designers for 100 new toy cars

Perturbed to see his children lost interest in their toys after just a few hours, Italian designer Matteo Ragni conceived a plan to create a toy with which they could form an emotional attachment. No simple feat, as parents will testify. After crafting simple cars from fragrant cedar wood, he saw his children's reactions and invited 99 other international designers to get involved.

Say Chevrolet--not Chevy--GM tells employees

From racetracks in the heartland to the iconic strains of “American Pie,” one word--Chevy--has transcended class and culture and helped raise the bow-tie brand to the lofty status as one of the most recognized in the world. But now, one of the most blue-collar and singularly American marques is going formal: General Motors has told its employees to use the world “Chevrolet” instead of the commonly used “Chevy” nickname. An internal memo distributed this week directs workers to use the official name in all communications, from official duties to simple conversations.

Peugeot 2008: First photos arrive

The first photos of the Peugeot 2008 – an SUV / Crossover version of the new 208 – have arrived ahead of an official reveal next week. Peugeot’s new offering in the compact SUV sector is the Peugeot 2008 – a compact crossover version of the new 208 – which we saw first at the Beijing Motor Show last year as the Peugeot Urban Crossover Concept and now, ahead of an official reveal next week, we have the first official photos of the new 2008. So far, we have no real detail on what’s under the bonnet, but visually the production version of the 2008 seems little changed from the concept – which means a decent-looking offering for a competitive market place.