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Automotive Press Association Design Panel says autonomous cars will tear up design rulebook [w/Video]

Fully autonomous cars will challenge everything we know about car design to date, according to industry experts at the Michelin Challenge Design-hosted Automotive Press Association (APA) Design Panel. The APA members-only event, held at the Detroit Athletic Club, carried the theme of 'Driven/Undriven: The Duality of Tomorrow's Automobile' – the subject of this year's Michelin Challenge Design – and explored the design challenges and opportunities that will arise with the advent of autonomous vehicles. The APA Design Panel consisted of Jim Hall of 2953 Analytics, Chris Borroni-Bird, vice president of Strategic Development at Qualcomm and author of Reinventing the Automobile: Personal Urban Mobility of the 21st Century as well as Stewart Reed, chair of the Transportation Design course at the Art Center College of Design in Pasadena, California.

Mazda to launch hydrogen powered Wankel Range Extender EV

Mazda is to launch a range extender electronic car in 2013 with a range extender Wankel engine powered by hydrogen. Mazda are not having the easiest of times at the moment. They’re struggling to move the Wankel engine forward and are being crippled by the strength of the Yen.

Audi names new U.S. boss

Marketing veteran Scott Keogh is taking the helm of Audi of America. Keogh has been Audi's chief marketing officer for six years. He replaces longtime Audi president Johan de Nysschen, who left earlier this month to take a top position at Japanese luxury brand Infiniti.