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Jaguar F-Type Coupe ‘British Villains’ debuts on UK TV

Jaguar’s F-Type Coupe British Villains launches in the UK With the new Jaguar F-Type Coupe about to hit UK roads in the hands of its first customers, Jaguar is ramping up the marketing for the stunning F-Type Coupe as it seeks to get the message across that ‘It’s Good to be Bad’ (#GoodToBeBad). As we reported in January, Jaguar has enlisted the services of Sir Ben Kingsley, Tom Hiddleston and Mark Strong to play a trio of British Villains in an advert for the new F-Type Coupe, which debuted at the Super Bowl earlier this year. And no it’s the turn of the Uk to get the F-Type marketing onslaught with the first airing of the British Villains advert during last night’s UEFA Champions League match between Manchester United and Bayern Munich on ITV and plans to run it in one minute and 30 second versions during April and May on ITV, Channel 4 and Sky Atlantic.

Street View not good enough for Google's self-driver

If anyone can bring the self-driving car to market, it's Google. Not only does the company have the necessary funds for such an undertaking, it has the necessary data -- at least one would think. In a Wired article on Tuesday, Google said that even though it has mapped much of the world with Google Street View, those maps won't help its self-driving car.

BMW ActiveE: Electric BMW 1-Series at Geneva

BMW 1-Series Electric - BMW ActiveE It’s been a while since we first saw the BMW ActiveE, the BMW 1-Series with the gubbins from the MINI E bolted under the bonnet (and various other places) and intended as the next instalment in BMW’s plans to charge its customers to do real-world development and research. In fact, the electric BMW 1-Series first crossed our radar in December 2009 and went on to be shown as a concept at the Detroit Motor Show a month later. And now it’s back at the Geneva Motor Show in March, only now it’s production-ready.