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Ford's NA Design Director aims to shorten product lifecycles

Peter Horbury, Ford Motor Company North America Design Director, has told Automotive News he intends to shorten product lifecycles at the ailing company from an average five years to three years starting this decade. "We feel there is no value in minor changes but a huge value in major changes," Horbury told the industry weekly. Ford needs to ensure that buyers continue visiting showrooms as the giant automaker struggles to retain market share.

2015 Volvo XC90 photos leak early

New Volvo XC90 photos leak out Update: 2015 Volvo XC90 Officially revealed Perhaps Volvo’s Coupe Concept of the new XC90 wasn’t a great move, as it raised expectations that the new 2015 XC90 would be a properly stylish SUV. In fact, it’s a new car that looks more like an evolution of the 2002 XC90 than a cutting-edge new model. But that’s probably being a bit churlish as the new XC90 certainly offers lots of new tech, new engines and a raft of technology that makes the new XC90 very cutting-edge.

BMW i8's design explained [w/video]

BMW has released a new YouTube video describing how the i8's design attempts to forge a new relationship between functionality and form. The video explains how the i8's design targets practicality – with aerodynamics and fuel efficiency in mind – while maintaining a sporty and dynamic look. A number of cues such as the long wheelbase, short overhangs and sweeping roofline are identified as features that make the i8 such a unique design.