Yamaha Lower Unit on 2040-parts.com

Jag hops on Super Bowl ad bandwagon

Jaguar is preparing to tout the brand's British roots in a new advertising campaign called "British Villains" that will be its largest ever and include its first Super Bowl commercial. The campaign will be used to launch the new F-Type coupe that debuts at the Los Angeles auto show later this month and goes on sale in April. The 30-second Super Bowl commercial will run during the second half of next year's event on Feb.

Kia Track'ster concept car (2012) first official photos

Kia will show the new Track'ster at the 2012 Chicago motor show. It's a concept car designed to show what a harder, faster Kia Soul hatch could be like. Scant information is available at present, but Kia has confirmed the Track'ster was designed by Kia's Californian studio, led by Tom Kearns - and today it issued a new photograph of the Track'ster, after last week's design sketch.

U.S. safety officials deny airbag exemption for the Pagani Huayra

U.S. safety officials have shot down Italian supercar maker Pagani's request that the Huayra coupe be exempted from needing advanced airbags--a move that means Pagani can't legally sell the car in the States. Safety rules require that all new cars sold in the United States be equipped with airbags that can automatically adjust deployment force based on the height and weight of the seat occupant.