Yamaha Marine 4xy-2836e-01-00 4xy-2836e-01-00 Bracket 2 on 2040-parts.com

Audi R8 V10 sells for $500,000 at charity auction

Which would you pay more for--a V10-powered Audi R8 or the new Ferrari California? At the third annual Boca Raton Concours d'Elegance in Florida last weekend, the Audi R8--the first one in the United States equipped with the 5.2-liter V10--was the winner in a charity auction, selling for $500,000, well above the car's sticker price of $180,000. Meanwhile, the Ferrari California was snapped up for $350,000, a bit more than the $225,000 sticker price.

Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.

50 Jaguar E-Types in convoy through London

The E-Type Convoy through London - in the rain This isn’t the first story we’ve run this year with ’50′ and Jaguar E-Type in the headline, and it’s a safe bet won’t be the last either. Unless you’ve been in Motoring purdah for the whole of 2011, you’ll know that this year is the 50th anniversary of the debut of the Jaguar E-Type at the Geneva Motor Show in 1961, and Jaguar are making the most of the anniversary at every step. But this time it’s not Jaguar who are making the most of the E-Type’s birthday, it’s the organisers of the 2011 Motorexpo in Canary Wharf, who’ve teamed up with the Jaguar’s Driving Club to drive fifty E-Types across London and out to Canary Wharf to kick of this year’s show.