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Alfa Romeo 4C: Tease begins ahead of Geneva 2013 debut

Alfa Romeo has begun the tease for the production version of the Alfa 4C – calling it the ‘Car to end all cars’. Geneva 2013 debut planned. The first tease from Alfa for the 4C – which is a ‘Car to end all cars’, according to Alfa – has now arrived and, although it doesn’t mention the 4C by name, it’s clear it’s the 4C that’s being trailed.

Fiesta US Launch

The US spec Ford Fiesta will launch at the L.A. Auto Show in December For has announced that they will be unveiling the US version of the Ford Fiesta at the Los Angels Motors Show (or perhaps we should say the L.A. Auto Show) in December.

Ford promote accessible & affordable technology in new campaign

Ford’s Active Park Assist parks a Focus on the roof of a skyscraper We do sometimes moan that cars are becoming so clever that it won’t be long before the driver’s just the blobby thing behind the wheel to keep an eye open as clever technology does its stuff. That said, modern technology is certainly doing wonders for tasks that many find irksome and difficult behind the wheel, and Ford are cleverly tapping in to their new technology to demonstrate just how helpful their new cars now are for the stressed driver with the Ford Primary Brand campaign. Ford‘s new Primary Brand campaign is focusing on technology like the new(ish) Active Park Assist that uses sensors to measure parking spaces as you drive by (not too quickly – you have to give it a chance) and then, at the push of a button – with the driver just following instructions for brake, gears and accelerator – neatly parks your new Ford for you.