Yamaha New Oem Men's 22vne Neoprene 2-buckle Pfd, 2x-large, Mar-22vne-bk-2x on 2040-parts.com

One Lap of the Web: 'Mad Men,' the Euro cars and the 2013 Trans Am

We spend a lot of time on the Internet -- pretty much whenever we're not driving, writing about or working on cars. Since there's more out there than we'd ever be able to cover, here's our daily digest of car stuff on the Web you may not otherwise have heard about. -- "Mad Men" aficionados are deep into a plot line that has the the fictional New York advertising agency beginning work with Chevrolet to create a campaign for the ill-fated Vega.

Nissan goes bespoke with Project 370Z

Nissan is flexing its social-media muscles for the new 370Z. It will offer fans a chance to submit and then vote on customization options for the new coupe. “Car companies build project vehicles all the time, but we thought it'd be interesting to harness the power of social media to reach out to Z enthusiasts,” said Jon Brancheau, vice president of Nissan North America marketing.

Bentley Continental Flying Spur Arabia & Flying Spur Speed Arabia revealed

Bentley Continental Flying Spur Arabia It doesn’t take a genius to work out that a good way to keep your customers happy is to make them feel special. Make them feel they’re getting something no one else is because they’re so important. And car makers are no different to any other business, so if they see a chance to do a Limited Edition and suck up to a bunch of good customers at the same time, so much the better.