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Fashion designer John Varvatos continues Detroit theme in new Chrysler 300 ad

Continuing the "Imported from Detroit" campaign that launched with Eminem's epic Super Bowl ad, Chrysler has partnered with fashion designer and native Detroiter John Varvatos for the next installment in the star-studded series of commercials. With Iggy Pop playing in the background, the spot shows Varvatos driving a Chrysler 300 as the voiceover says that the Motor City's "perfect combination of rock and roll and heavy industry" made it the designer's muse. Chrysler also is running an ad with Detroit Lions defensive tackle Ndamukong Suh.

New Lotus Esprit still on schedule

The new Lotus Esprit - on schedule for launch in 2011 or 2012 The next Elise will probably be a development of the existing car, rather than anything radical and new. But the Esprit will be an all new V8 based on the new Evora chassis. It will be longer and wider than the Evora, but will still feature a mid-mounted engine and, in all probability, come as a convertible in time.

SRT Viper

The highly anticipated 2013 SRT Viper was unveiled to the world yesterday at the New York auto show, the third generation of the extrovert supercar. The car's familiar extreme proportions have been retained with its low stance and extreme cab rearward proportions of previous Viper models. The fender 'gills' and double-bubble roof also make a return.