Yamaha Outboard Holder, Oil Sub Tank 6e5-21734-01-33 on 2040-parts.com

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

BMW Motorrad Concept 6 (2009) unveiled

Yes, we know this BMW is a pair of wheels short of CAR Online’s usual offerings, but we couldn’t resist giving some space to this stunning straight six-powered BMW sports bike concept. Yes, you read that right - the BMW Concept 6 has a 1600cc straight six slung across the frame. Honda tried something similar for the CBX1000 in the 1970s but the idea never really caught on even if the true width increase over a contemporary four wasn’t as huge as your eyes would have you believe.

Citroen DS4 teased

The first teaser shot of the Citroen DS4 We already have the Citroen DS3 – the ‘Luxury’ version of the C3 – and, as we reported last year, next in line are the DS4 and DS5. And the first to come will be the Citroen DS4 and Citroen have now started the inevietable ‘Tease’ with the picture you see above. The Citroen DS4 will be mechanically based on the new C4, but will be very much its own car.