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New Hyundai i30: Look in to my eyes

Hyundai use hypnosis to sell the new i30 Hyundai in the Netherlands are using hypnotist Peter Powers to experiment with hypnosis to raise awareness for the new Hyundai i30. We’ve been big fans of the way Hyundai has marketed their products in the last few years, managing to change perceptions of the brand in a fraction of the time mighty VW took with Skoda. What we’re not too sure of is the latest marketing tactic being tried out by Hyundai in the Netherlands, who have enlisted the skills of hypnotist Peter Powers to create a 15 minute immersive video designed to be watched full screen on your computer – with headphones on – as Powers lets you experience the new Hyundai i30 in a whole new way.

Disabled motorsport marshal sets new mobility scooter record

A DISABLED motorsport marshal who lost a leg in a terrible accident at the 2000 Goodwood Festival of Speed has set a new world record – on a mobility scooter with punctured tyres. Steve Tarrant, who made a determined recovery and continues to marshal at national and international levels, returned to a dedicated course at Goodwood for the gruelling record attempt in aid of a cancer charity. His effort, after 24 hours and stops only for battery changes on his TGA Breeze S4 GT mobility scooter, he smashed the previous record of 170.63 miles by almost 20, clocking up 190.2 miles.

Footballer dangerous driving trial

A FORMER PREMIER LEAGUE footballer is to go on trial today charged with dangerous driving after a three-car crash left a motorist with a fractured elbow. Ex-Sheffield United striker Marlon King is alleged to have committed the offence on his 33rd birthday while driving a Porsche Panamera on the A46 in Nottinghamshire last April. A 35-year-old man was airlifted to hospital after the collision at Winthorpe, near Newark, which was witnessed by an off-duty police officer on the afternoon of April 26.