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Honda tears up its old product plan

Honda Motor Co. is reviewing its entire lineup with the aim of building less expensive and more fuel-efficient vehicles, Honda CEO Takanobu Ito says. In the case of some next-generation products--including the crucial Civic platform used on a variety of vehicles worldwide--that means making major changes to vehicles already well along in the development process.

Audi R8 e-tron – cruising in California video

We have video of the Audi R8 e-tron cruising the Pacific Coast Highway Audi first revealed its electric car project at the Frankfurt Motor Show in September last year with the R8 e-tron, an electric car based on the R8 and featuring four electric motors creating a quattro EV. Audi then went on to reveal their second e-tron at the Detroit Motor Show – the Audi R4 e-tron – which seems to preview a new R4 model from Audi and finally the latest – and most convincing e-tron – the Audi A1 e-tron at the Geneva Motor Show last week. But so far we’ve not seen any of the e-trons on the move.

Audi: Electric Turbo, e-Gas & Intelligent Hybrids

Audi are developing new technologies to make cars more efficient including synthetic fuel, electric turbos and intelligent hybrids. Necessity is the mother of invention, and increasingly stringent CO2 emissions targets imposed by governments are making car makers ever more resourceful in their quest to cut emissions. The fact that CO2 emissions are not the bad guy – that’s NOx and particulate emissions – means the environmental benefits are not a panacea for a better climate, but benefits from new technology are nonetheless real.