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'Gran Turismo' pays tribute to Senna with 'Ayrton's Wish'

Back in October, "Gran Turismo" announced a partnership with the Ayrton Senna Institute. We're finally starting to see the fruits of that labor -- a Senna-edition Playstation 3 bundle in Brazil notwithstanding. The first element of a month-long tribute from publisher Polyphony Digital is the above 20-minute film, "Ayrton's Wish." Two months before Imola, Ayrton told his sister Viviane that he wanted to give back to the country that so idolized him.

Lexus launches own Design Award contest

The first Lexus Design Award has been launched that gives the next generation of designers the chance of seeing their work showcased at next year's Milan Design Week. The theme of this global competition is ‘Motion', with Lexus looking for designs that respond to issues 
in daily life that relate to ‘Motion' as well as providing solutions. Two of the ten award winners will then develop prototypes with a renowned designer – either Sam Hecht or Junya Ishigami – acting as their mentor.

Chevrolet UK has its best ever year

Now admittedly, Chevrolet UK is not starting from a point of market dominance in the UK, but any manufacturer who has managed to increase sales in 2008 is obviously doing something right. Chevrolet UK has announced that in 2008 it managed to increase its market share in the UK by 12.5%, from 0.76% to 0.86%, with total sales for the year of 18,372 cars (which is only a smidge higher than 2007, but the lower total sales for the UK Car market in 2008 meant a significant increase in market share for Chevrolet). Chevrolet Cruze - Launches in the UK in 2009 These are not figures that are going to frighten the pants off Ford and Vauxhall, but they are an indication that a certain part of the car buying public in the UK are looking at price as a major factor, and are prepared to sacrifice a degree of driving joy to get in to a new car at a lower price.