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Peugeot puts RCZ designer on Twitter

Like many automakers, Peugeot is now making conspicuous use of social media platforms as a component in its new car launch campaigns and in order to manage customer relations online. For its new RCZ coupe, Peugeot in the UK has been running a social media campaign under the strap line "It chooses you", with associated Twitter and Facebook accounts – which culminated with a member of the public winning an RCZ last week. For auto designers, there was little interest in the campaign up until last week, when Peugeot put RCZ designer Boris Reinmöller behind a computer terminal and opened him up to a public Q+A session through its Twitter account.

GM to slash global vehicle platforms by more than half, to 14, by 2018

General Motors says it will cut the number of vehicle platforms it uses globally by more than half over the next decade, in a bid to reduce complexity and save on product-development costs. “More of our components will be common, and more of our vehicles will be on global architectures,” GM CEO Dan Akerson told analysts on Tuesday. His remarks came as GM kicked off a series of presentations online, billed as its 2011 Global Business Conference.

Proton Gen-2 facelift (2008): first photos

By Tim Pollard First Official Pictures 10 July 2008 06:49 Proton has published the first details of its revised Gen-2 small car. It's not the most radical of facelifts, but the Gen-2 gains new exterior detailing including front and rear skirts, a new rear spoiler, redesigned alloy wheels, bumper and grille, plus distinctive, smoke-blacked headlamps. Inside, Proton spotters will recognise fresh red trim splattered around the cabin, a redesigned dashboard and handbrake (thank goodness – the last one pinched your fingers on occasion).