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Lexus launches 'Design Matters' campaign
Wed, 24 Apr 2013Lexus has hosted an event called ‘Design Matters' in New York City, as part of a new strategy to showcase the brand's commitment to design. Toyota's global president Akio Toyoda attended the event along with Mark Templin, executive vice president of Lexus International, who said, "Lexus is expanding as a global company and we need to speak to a broad global audience. There's no better way to do that than through design." Templin used the event to announce its other design-related campaigns.
The weirdest job titles in the car industry revealed
Wed, 09 Jul 2014Car companies are diversifying into new areas of specialism - and this attention to detail is bringing some novel new job titles to the automotive industry. A quick browse through the recruitment pages and job ads reveals that manufacturers are hiring for strange and unusual roles. Here's a pick of the job titles we found recently.
Honda's future: small cars, no NSX or Euro Acura
Fri, 23 Oct 2009Honda CRZ concept at the 2009 Tokyo motor show; one of the cars unveiled by Honda CEO Takanobu Ito By Ben Pulman Motor Industry 23 October 2009 11:22 Honda chief executive Takanobu Ito today spelled out his vision for the next decade at Honda to CAR Online. No successor to the NSX is under development, but there will be a smaller city car slotting under the Jazz in Honda's range. It will be launched in Asia at first, potentially following in the rest of the world.Ito, who is also president of Honda R&D, said that the company had no firm plans for a pure battery electric vehicle at this stage – the onus is on hybrid petrol electric cars and fuel-cell models.It will continue to develop diesels for Europe, but Ito admitted a project to build clean-fuel diesels for the US market had been cancelled.