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Denza confirmed as brand name for Daimler BYD joint venture

Denza - the JV brand of BYD and Daimler The joint venture between Mercedes (Daimler) and BYD in China is to market cars under the Denza brand. It seems to have taken a very long time for the partnership between Mercedes Benz’ parent company Daimler and China’s BYD to come up with product or even a name. Well, they’ve managed the name although we’re still not too sure what exactly they’ll be flogging.

Art Center and Clemson University students unveil Mazda Deep Orange 3 concept

Art Center College of Design and Clemson University students joined forces to design and develop a next-generation Mazda concept, the Deep Orange 3. The Deep Orange 3, which features a body designed by Art Center student Frederick Naaman, has been unveiled at the Center for Automotive Research Management's Briefing Seminars in Ann Arbor, Michigan. The project started with market research focusing on what kind of car Generation Y would want to drive, with the results showing that the majority wanted five or more seats.

Citroen's GQbyCITROËN concept car (2010)

By Tim Pollard First Official Pictures 05 March 2010 09:16 Car manufacturers are increasingly looking for brand extensions outside their usual collaborations, so Citroën's new concept car should come as no surprise. They've teamed up with style bible GQ magazine to create the GQbyCITROËN.Designed to be a gentleman's sports car, GQ editor Dylan Jones worked with DS3 designer Mark Lloyd to create the five-door coupé. The rear pair of doors are suicide-hinged and the concave rear screen is a typical Citroën design flourish.