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Honda plans a star-studded Super Bowl

American Honda Motor Co. will break out big-time celebrities and comedic license in a pair of 60-second TV commercials that will run during the Super Bowl. An Acura spot--the first Super Bowl appearance for the brand--will feature comedian Jerry Seinfeld going to ridiculous lengths to bribe the man who holds the rights to the first 2015 Acura NSX supercar.

Indianapolis 500: HPD wins Louis Schwitzer Award for refueling system

Honda Performance Development on May 21 won the 45th-annual Louis Schwitzer Award for motorsports engineering innovation and excellence in recognition of the Honda Refueling Safety Interlock System. The system, which reduces the potential for fires in pit lane when refueling, was created by a team at HPD led by Roger Griffiths, Jim Goodloe, Marco Martinelli and Robert Bell. The key part of the system is an electronic fuel-probe sensor installed on an Indy-car's inlet valve into which ethanol fuel flows.

Ariel Atom 500 V8 (2008): more details and photos

By Tim Pollard First Official Pictures 28 May 2009 10:34 British sports car specialist Ariel is beavering away on its latest adrenaline hit: a V8 version of its Atom. As if the regular Atom wasn’t barking enough, the new Atom 500 features a new 3.0-litre V8 producing 500bhp (hence the name), which propels it deep into ‘fastest car in the world‘ territory. Ariel has shown one exterior image of the Atom 500 already (pictured), but today is the first glimpse of the new V8 engine.