Jaguar moves advertising to start-up agency – Spark44

Jaguar moves its advertising to Spark44 Advertising in the car world – actually, any world – is moving faster than it ever has. The Interweb has changed the established dynamic so much that traditional advertising - and traditional advertising agencies – struggle to know how to operate. Print advertising for car makers makes much less sense than it ever did, even though many cling to it like a comfort blanket.

Eye-tracking technology – how your car will watch your every move for you

MSN Cars Are you sitting comfortably? That’s when you might start to feel sleepy and accidents can occur. But a safer driving future is on the horizon – the next big leap forward in crash prevention is technology that can digitally track your eyes and facial expressions to see when you’re in danger of dozing off.

Chris Evans CarFest: It’s all coming together

Chris Evans’ CarFest South & CarFest North are on track to deliver great weekends of petrolhead delight at Laverstoke Park Farm & Cholmondeley Castle. Listeners to Chris Evans’ Radio 2 Breakfast Show discovered Chris’s plans for his very own car festival – to benefit the BBC Children in Need Charity – when Chris was looking for a way to take his mind off bread for Lent, and CarFest was born. The CarFest plan was nothing more than a brief outline for a great weekend – super cars, great food and terrific music – but soon gained a life of its own as word spread of Chris’s plans.