Jaguar, BMW and Mercedes make the Superbrands Top Ten 2012 list

Jaguar, BMW and Mercedes make the Superbrands Top 10 Jaguar, BMW and Mercedes-Benz have all made it in to the UK Superbrands top ten list for 2012, the only car makers in the top 20. They say perception of a brand is more important for sales than substance; and there’s some truth to that. So Jaguar, BMW and Mercedes-Benz should be suitably chuffed to be the only car brands to make it in to the Superbrands Top Ten list of consumer brands for 2012.

Chrysler unveils new ads to follow 'Halftime in America' campaign

A quartet of 60-second spots from the Chrysler/Fiat group launching this weekend comprises the next installment of the automaker's campaign that began famously during the Super Bowl with the two-minute "Halftime in America" commercial. Or, as Chrysler terms it, this is "the second half." The spots, all the work of ad agency Wieden & Kennedy, Portland, each aimed at a different company brand, are themed to the same "hope and encouragement" message delivered by Clint Eastwood in the campaign's first incarnation and continue the spirit of the "Imported from Detroit" motto. You can watch the ads at www.youtube.com/chrysler.

Jaguar Lightweight E-Type makes a comeback after 50 years – 6 new Lightweights to be built

6 new Jaguar Lightweight E-Types on the way Even in 1963, car makers made ‘special editions’ of production cars, and one such car was the Jaguar Lightweight E-Type, a lightweight version of the then new production E-Type designed to take Jaguar racing. This was in the days before carbon fibre panels, so Jaguar built many of the body panels from aluminium and fitted an aluminium block version of the 3.8 litre engine from the production E-Type with 300bhp (55bhp more than the road car), fuel injection and a ZF 5-speed gearbox. The Lightweight E-Type wasn’t a spectacular success on the track, and Jaguar ended up building just 12 of the original planned run of 18.