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BMW announces DesignWorksUSA studio and ConnectedDrive lab in Shanghai

BMW has opened both a DesignWorks studio and a ConnectedDrive lab in Shanghai, China, as a means of gathering information and insight into the Chinese market as the company looks to increase its presence in Asia. Adrian van Hooydonk, Director BMW Group Design, said, "Creating this foothold for both BMW Group Design and DesignworksUSA in Shanghai is of great importance from both strategic and creative standpoints." President of BMW Group DesignWorksUSA Laurenz Schaffer said, "Our new studio in Shanghai places DesignworksUSA at the epicenter of the most rapidly growing and influential consumer market in the world and provides an indispensable resource for shaping our global perspectives for clients." The new studio will perform functions including product, transportation, automotive, environmental and interaction design; color, material and finish design; design communication, research and strategy as well as sustainability consulting. Designers from DesignworksUSA studio in Los Angeles, Munich and Singapore will supplement a local design team.

College Exhibition: Strate College Degree Show 2006

Graduating Transportation Design students at France's Strate College displayed their Diploma projects in the school's annual degree show, held at the central Paris school June 23-24. A jury of design managers from major European and international manufacturers including Renault, Citroen, General Motors, Hyundai, DaimlerChrysler and Volkswagen assessed the graduating students' work. The exhibition included work from the schools programs in Transportation Design, Product Design, Luxury Design, Services Design, Graphic Design, Packaging Design and a new three-year program in Modeling.

2009 Michelin Challenge Design theme announced

Michelin today announced the 2009 theme for its global vehicle design competition, Michelin Challenge Design (MCD), asking entrants to explore the future of transportation and share their brave and bold vision for 'America's Next Iconic Vehicle.' Designers this year are asked to render unique vehicle concepts that demonstrate emotional appeal, design courage and technical execution. Additional consideration will be given to entries with attributes that benefit safety and the environment and include a separate rendering of the tire and wheel component assembly.   Vehicle designs that best represent "Brave + Bold, America's Next Iconic Vehicle" will be reviewed by a jury of professional designers whose names will be announced later in 2008.