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Club members get first choice for collector's-edition Fiat 500

Attendees of this year's Club Fiat-Lancia Unlimited national convention--also known as the "Fiat Freak Out"--were rewarded for their devotion to the Italian automaker. During the convention's closing dinner, the Fiat fans were given first dibs on the Fiat Cinquecento Prima Edizione, a collector's edition of the U.S.-bound Fiat 500. Only 500 Prima Edizione models will be sold in the United States.

Jaguar ‘How Alive Are You?’ Marketing campaign launches

Jaguar Alive Marketing Campaign Launched Jaguar are launching a new global marketing campaign for the Jaguar Brand – run by Spark44 – focusing on Jaguars as  ’instinctively rewarding performance cars’. Jaguar are launching a new global marketing campaign to convince car buyers that they produce the most appealing range of drivers’ cars…in the world. The Jaguar ‘How Alive are You?’ campaign has been put together by Jaguar’s Spark44 Advertising Agency (which Jaguar Land Rover part own) which aims to show Jaguar in a modern context.

Daimler, Ford & Nissan Hydrogen Alliance

Daimler (Mercedes), Ford and Nissan-Renault have formed an alliance to co-develop hydrogen fuel cell technology for a range of new cars. Yesterday, we reported that Mercedes has postponed the launch of their hydrogen fuel cell B Class until 2017 and is in talks with Nissan and Ford to co-develop hydrogen fuel cell technology. Those talks have now turned in to an alliance between three of the world’s biggest car makers.