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Infiniti plans full-court press for March Madness

Infiniti plans to keep its name--and especially its new M hybrid sedan--in front of basketball fans for the next few weeks as a sponsor of NCAA Men's Basketball Division I championship. Under a multi-network advertising deal with NCAA, CBS Sports and Turner Sports, Infiniti will run a total of 170 TV spots of up to 60 seconds each over the next four weeks of March Madness basketball playoffs on CBS, TBS, TNT and truTV networks, says Kathy Roznowski, a marketing manager at Infiniti. Of those 170 spots, at least 100 will be for the new hybrid sedan, the luxury brand's first, starting March 17.

Audi ARE buying Ducati

Audi to buy Ducati Audi has entered in to an exclusive deal to buy supercar bike maker Ducati in a deal said to be worth €250 million. The ‘For Sale’ sign has been discretely above the door at superbike maker Ducati for some time, and the money has been on Mercedes snapping up some two-wheeled prestige to add to its four-wheel stable. But it now looks like Audi has beaten them to the prize and look set to buy Ducatti.

Video: Targa Newfoundland claims a Ferrari Enzo

While competing in the 2011 Targa Newfoundland Rally, driver Zahir Rana crashed his highly customized Ferrari Enzo into the Atlantic Ocean. Both Rana and his navigator, Roland Linder, were unharmed in the incident, and the vehicle appears to be in good cosmetic shape despite its submerged state. With an infinitely better attitude than most, Rana and Linder expressed their perspective on competitive risks and their outlooks on returning to racing.