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BMW seared into consumer minds: New ad technology takes ‘branding' to another level
Wed, 22 Dec 2010How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?
Porsche Panamera Sport Turismo concept (2012)
Wed, 26 Sep 2012This is the new Porsche Panamera Sport Turismo concept car, unveiled on the eve of the 2012 Paris motor show. We hear that we won’t see a Sport Turismo version of the current Panamera, but this concept instead previews the facelift treatment that will be applied to Porsche’s four-door saloon as part of a mid-life refresh in 2013. And beyond that the Sport Turismo showcases a second bodystyle than will join the range when the Mk2 Panamera appears in late 2015.
Mercedes supercars
Tue, 29 Jul 2008By Tim Pollard 29 July 2008 09:00 The SLR is the fruit of a strange motor industry marriage. Collaborating as they do in motorsport, Woking and Stuttgart decided to build a road car that showcased their full-bodied technical know-how. Perhaps the mixed messages from F1-centric McLaren and luxury brand Merc, or the untold pressure of the seminal F1, were too much, for the SLR has failed to worm its way into our affections.