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FH Joanneum Graz - KTM project

Industrial Design students in the 6th term at the University for Applied Science, FH Joanneum Graz, Austria showed concepts created in a KTM-sponsored project entitled 'KTM Superbrand' earlier this summer. Unlike typical transportation projects, this project called for students to create a product that would develop the transportation brand and push it to the next level. The brief asked students to develop a '2, 3, 4 or no wheel' niche product, which translated KTM values into a world 10 years from now.

Audi is set to show off LEDs and the S7 sedan in Super Bowl ad

Audi will air an ad during the Super Bowl for the fifth consecutive year. The company will use the big game to display the LED headlights on the juiced-up 2013 Audi S7 sedan. The ad's theme is still under wraps, but it will revolve around the benefits of LEDs, which Audi says is its signature.

Honda Insight ramps up left-handed models to meet U.S. demand

Honda's new Insight hybrid hatchback has been on sale barely a week in the United States. But the company's sprawling plant here is already churning out 600 a day. And about half of the sleek-silhouetted Insights rolling down Suzuka's Line 1 have left-handed steering wheels, attesting to Honda's optimism for booming business in North America.