Yanmar Marine Starter 4-cylinder on 2040-parts.com

Interior Motives China Conference 2009

As global automakers such as Porsche put the finishing touches to their show cars in the run-up to the Shanghai Motor Show on April 20th, sister publication Interior Motives is doing the same with its exciting line-up of speakers as it prepares to host the second Interior Motives China design conference in the city the following day. Scheduled to take place on 21st and 22nd April (immediately following the first motor show press day) at the InterContinental Shanghai Pudong hotel, this event will see the biggest names in Chinese, Asian and Western car design come together for a two-day program of interactive debate. Entitled 'China: Changing the landscape of car design', this year's conference will focus on the issues and opportunities facing both foreign and domestic carmakers as they search for commercial success in China.

BMW are rolling out their ‘BMW Genius’ programme across UK dealers

Even when you’re immersed in the latest car news day in and day out, it’s often quite tough to keep up with the new technologies car makers are offering, so many buyers must struggle to know exactly what their options are. That should be a job for the car salesman, but most car salesmen only worry about explaining how good the deal is and how it’s better than any other deal, so buyers often come away with a car that doesn’t fit their needs as well as it could. But with fewer new car buyers really wrapped up in performance and dynamics and more interested in the tech behind the wheels, BMW has been trying out an idea borrowed from Apple Stores by employing ’BMW Geniuses’ at 10 of their UK dealerships to explain the advantages of much of their technology to customers.

BMW 1 & 3 Series London 2012 Performance Editions

BMW London 2012 Performance Editions If you’re going to go the sponsorship route to promote your business, sponsorship deals don’t come much more high-profile than an Olympic Games. Or much more expensive. So the point is to use the association to created value in your business.