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Hyundai enlists London College of Fashion to raise awareness of Hydrogen Fuel Cell cars

The Hyundai ix35 FCEV (pictured) will get graphics from the LCF to promote FCEVs Even though car makers have been playing with the possibility of cars powered by hydrogen for years, it’s only now that an real-world FCEVs are starting to hit the road. Car makers certainly seemed to have made the hydrogen fuel cell a practical proposition for powering cars (although cost is still an obstacle), but that’s just the start of making FCEVs a viable option. Huge amounts of work need to be done to create a hydrogen refuelling network but, perhaps more importantly, car buyers need to understand that FCEVs are viable and that they exist at all.

BMW 1 & 3 Series London 2012 Performance Editions

BMW London 2012 Performance Editions If you’re going to go the sponsorship route to promote your business, sponsorship deals don’t come much more high-profile than an Olympic Games. Or much more expensive. So the point is to use the association to created value in your business.

Cadillac issues XTS recall over fire risk

Cadillac is recalling approximately 63,900 XTS sedans over an issue with the brake booster pump. The company believes that the brake booster pump can create positive pressure inside the wiring harness which is attached to the pump relay, and this pressure can dislodge a cavity plug in the relay and allow corrosive elements to enter the connector, creating a resistive short. Cadillac believes that this could lead to overheating and melting of plastic components, and may cause a fire in the engine compartment.