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New Hyundai Sant Fe Super Bowl adverts the most effective

It’s been revealed that Hyundai got the most bang for its Buck with Super Bowl adverts for the new Santa Fe increasing Hyundai site traffic by 1000%. So, with figures like that and a huge captive audience, it’s no wonder car makers like to strut their latest products in front of the Super Bowl audience with the hope of a big return in sales. Umpteen car makers ran TV adverts in the 2013 Super Bowl, but it looks like Hyundai has come out very much on top, with Edmunds reporting a traffic increase of 738% in traffic for the new Hyundai  Santa Fe after Hyundai ran its adverts and the US Autotrader site a massive 1000% increase.

Mercury dies off, Lincoln to benefit

Ford's brand portfolio is set to get smaller by the end of the year. Following the sale of Aston Martin, Land Rover, Jaguar and most recently Volvo (to Chinese automaker Geely), the Blue Oval has now announced the demise of its 'middle of the range' Mercury brand, with production of the last vehicles set to cease at the end of 2010. In a statement released to media, Ford announced that the shuttering of the 71-year old Mercury brand was in the interest of focusing on Lincoln, the automaker's only remaining premium brand.

New Audi A4 (2012) arrives: Audi A4, S4 and A4 Allroad

New Audi A4 (2012) revealed together with 2012 S4 and A4 Allroad The current Audi A4 has been with us since 2008, but with the Mercedes C Class and the BMW 3 Series upping their game it’s time for Audi to strike back with an updated A4 for 2012. So we get treated to a complete refresh across the A4 range from Audi, with new versions of the Audi A4, A4 Estate, S4, S4 Estate and the 4WD Audi A4 Allroad Quattro. The 2012 Audi A4 isn’t a new, ground-up A4, rather it’s a comprehensive re-work of the current A4 with significant styling updates – inside and out – and a plethora of new engines.