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Michelin Challenge Design 2010

The Michelin Challenge Design is an innovative and progressive way for Michelin to actively support the automotive design community. The program finds its inspiration from Michelin's corporate mission of providing better and safer mobility for the future. The international design competition, now in its ninth year, offers participants from around the world a forum to share their passion and ideas.

Building the brand identity of Brazil's home-grown off-roader

Ford's South American design studio in Camaçari, Brazil, has already completed two 'One Ford' global projects, the EcoSport crossover, and the Ka compact. But the replacement for the Troller T4, a basic 4x4 solely for the Brazilian market, has presented a different challenge to the design team led by Joao Marcos Ramos. In 1994, Troller began building tough rally-raid 4x4s for local motor sport events.

Simplification or complication? Mercedes shakes up its badging again

By Georg Kacher Motor Industry 29 August 2014 15:03 Mercedes is about to simplify - it hopes - its entire badging system. All four major model ranges will be affected by the revised nomenclature which is designed to make sense of the alphabet soup. The idea is to make sure each badge reflects the main range it’s attached to.