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BMW i8: Mission Impossible

BMW i8 in Mission Impossible 4 Marketing new cars doesn’t have to mean an ‘in your face advertising’,  berating you with benefits and a call to action. It can be more subtle; simply raising awareness or putting the cars in a high-profile role in a popular film or TV show. Just like Aston Martin with James Bond (and Jaguar Land Rover in the new Bond, too) and Volvo with the Twilight franchise, BMW has placed its product in the new Tom Cruise outing – Mission Impossible 4 | Ghost Protocol.

Sales enthusiasm? Sports-car and luxury brands show strong market gains

Count Porsche among enthusiast and luxury brands enjoying huge sales gains this year. Sales for the German automaker are up 29 percent so far this year-one of the largest increases in the industry. Almost one-third of Porsche's total sales came from the four-door Panamera.

Ariel Atom 500 will come to U.S., packs 500-hp V8

This is the car in which strapping yourself in tight is mandatory. British boutique automaker Ariel Motor Co. is on the verge of rolling out the Atom 500, the latest version of its ultralight, two-seat street and track car, this one fitted with a 500-hp narrow-angle V8.